Click Through Is Out. Go Listen.

It's out.

Click Through is live on Spotify, Deezer, and YouTube Music right now. Ten tracks. Three acts. One fictional email marketer who had to burn everything down before he understood what he was actually supposed to be doing.

We've been sitting on this one for a while. It feels good to let it go.

What you're walking into

Marcus Deliverino is not a bad person. He's an enthusiastic person — which, in email, is almost worse.

He launches his first campaign with ten thousand names and complete confidence. He dismisses authentication as geek noise. He decides the Promotions tab is the enemy and declares war on it. When the numbers disappoint, his instinct isn't to slow down — it's to send harder, send more often, buy a list, buy another list. He's not trying to game the system. He genuinely thinks he's doing the right thing.

By track five, he's blocklisted.

That's the first half of Click Through. The second half is the rebuild — slower, less certain, more honest. Segments built from real behavioral signals. A list that goes from fifty thousand names to something he can actually trust. Content matched to what people actually clicked on. And at the end of track ten, one confirmed click-through from one real human being who chose to engage.

It's a small moment. On a dense electro-funk record full of big grooves and big mistakes, it lands like a whisper.

The full tracklist

#	Title	What happens
01	First Blast	Marcus sends to ten thousand names and calls the 40% bounce rate noise
02	Promotions Is the Enemy	He misdiagnoses the problem and declares war on the wrong tab
03	Send It Again	His fix for bad results: blast harder, buy more lists
04	Complaint Rate Creeping	The dashboard warns him at 0.1%, at 0.15%, at 0.28% — he sends anyway
05	Blocklisted	Monday morning. The domain is gone
06	What the Algorithm Knows	Three A.M. He reads the docs. Everything changes
07	Segment the Groove	Rebuild starts — segments built from real behavioral signals
08	List Hygiene	Fifty thousand names become something he can actually send to
09	Relevance	He sends each segment what their clicks were asking for
10	Click Through	One confirmed click. Real person. Earned inbox. Album done

Every track has full lyrics, a production breakdown, and a deliverability best practices section on the site. Go deep on any of them — that's what they're there for.

Why this one matters

We've made three albums now. Straight Outta the Inbox was a statement of fundamentals — confident, uncompromising, hip-hop. Inbox on the Line was blues: sitting with what goes wrong, naming the grief honestly. Click Through is funk, which means it's about sweat and movement and things that don't work until they do.

But what makes this one different isn't the genre — it's the structure. It's a story with a beginning, a middle, and an end. Marcus makes every mistake you can make in email deliverability, and he makes them in exactly the right order. If you've ever watched someone burn through a domain because they were too confident to check what was actually happening — or if that someone was you — this album is going to feel uncomfortably familiar in the first five tracks and quietly satisfying in the last four.

The production holds that arc. Act 1 is dense and fast and a little reckless. Act 2 gets darker, heavier, slower. The turning point — track 06, What the Algorithm Knows — strips almost everything out: one Rhodes chord, barely any drums, barely any voice. The rebuild in Act 3 brings the groove back deliberately, piece by piece. By track 10, the full band is back, but it sounds earned rather than assumed.

We're proud of this one.

Listen now